David helps with:

  • Web Content

  • Blog Content

  • Newsletters

  • Case Studies

  • White Papers

  • Industry Articles & Reporting

  • Ghostwriting

  • Print Ads & Brochures

  • Employee Communications

  • Sales Collateral

  • Reach tough/highly specialized groups

  • ...or let me know what you need

David's recent portfolio

(or, go to blog)

Published at www.ThePaleoDiet.com (site of Dr. Loren Cordain):

"Paleo Diet implications for ALZHEIMER'S"


"Orthorexia Nervosa"-- a real diagnosis?  

"Researchers divided in diabetes diet study"

"Diabetes researchers still divided, part 2" 

"Retire like a Cave-person" (diet / finance)

Primal Hacker: 


 "Ormus & Sungazing"

Insurance & Financial Credits:


AGRR MAGAZINE:  Liability & Driverless Cars

RISK & INSURANCE: Cyber Security

THINKADVISOR.COM: Sales Strategies Part 1

THINKADVISOR.COM: Sales Strategies Part 2




Health Insurance for the Self Employed


Old-fashioned networking tips  to increase sales


Marketing "before you're ready" WORKS



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Why work with David


  • 24 years in sales:  including door-to-door, by phone, at both kitchen &  boardroom table, and on the Web.  


  • 24 years writing for business:  over time I created more and more of my own marketing, followup, and educational materials. Success bred success--the more I "wrote my own" the better I did. 



Your audience is listening...


I adapted many generic “head office” originals and got great results—while maintaining full regulatory compliance.  My originals were (and are) absurdly easy to follow -- and so effective that I would refuse any sales call until I could customize them to my prospect.  


The secret ingredient? My work is always 


  • audience-specific  

  • clear as a bell.


For me, writing is as much fun as selling. I love to organize and present information effectively...so it's now what I do full-time. 



Fine Print Friendly


I speak the language of 


  • Paleo & Ancestral living

  • Alternative healthcare & Aging

  • Finance, Insurance and Government programs - - including the dreaded Affordable Care Act 


I enjoy simplifying  options, procedures or concepts - - whether you need to to sell, communicate, or teach.  


Content driven by


  • Company or government policy

  • Product Liability 

  • Regulations & restrictions


...comes naturally to me.


I know the all-important balance of...


  • disclosure & liability vs. sales information


...in persuasive or educational copy.



Senior Health & Eldercare: I get it


I "aged in place" for years as a LONG TERM CARE planner (insurance, estate planning, government programs).


The war zone between 


  • Consumers

  • Healthcare providers

  • Insurance companies

  • Medicaid / Medi-Cal


...is a favorite playground. 



You set the tone, I take care of business


I am relaxed, fun and flexible to work with—but that doesn’t mean I don’t sweat the details. I get up to speed quickly, and will enjoy learning about your project.


I work effectively in fast-paced, no-nonsense settings - - or hover patiently while projects evolve.


I am responsive, professional, and timely.  I worship deadlines, and value communication and clarity.


You’re busy…I can help. Let me create your next newsletter, page or post.   


I greatly respect your time.  If your project or deadline is not a good fit—I will tell you immediately.


I want to deliver what you deserve:  110%. 

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Doing business with David:

  • Projects are quoted by the job.  Contact me for a quote, or estimated price range.


  • 1/2 of fee will be deposited up front (starts the work), the other 1/2 due at completion.


  • “Rush” projects cost more, (up to 50% more) if I can take them.


  • If the project terminates AFTER copywriting is complete, the writer is entitled to receive the contracted fee in full.


  • If the project terminates DURING copywriting, fees will be adjusted by an hourly rate based on the writer’s time in the project.  The writer is entitled to be paid for all hours invested.


  • Project fees include up to TWO rounds of revision/rewrite.  Further revision will be charged at an hourly (or pre-negotiated) rate.


  • “NO SURPRISES:”  writer will submit spec copy and drafts during the project, to ensure your needs are met….and avoid those last minute total revisions


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From 1998:  President & CFO, Whiteside Agency, Inc., including all business communications, marketing writing, copywriting

From 2009-2019: Medicaid & SNAP administration for state of Utah, title "Eligibility Specialist, Level II"

From 1994-2019:  licensed insurance agent, financial advisor,  Long Term Care planning consultant

From 2013-2019:  PPACA Certified Agent for Covered California, that state’s Healthcare Exchange



2015  Accelerated Copywriting

2015  Web Copywriting "2.0"


2006-2008   Founding Director: Southern Utah Elder Care Planning Council


2004-2009  Real Estate Finance:  licensed mortgage/”reverse” mortgage agent, CA & UT 



(WMA Securities, Jefferson Pilot Securities)


BA Degree, Liberal Arts,

St. John's College, Santa Fe NM


Banking:  Operations Officer,

Wells Fargo Bank


Accounting studies: 

Dixie State College, St. George, UT


Paralegal studies: 

Dixie State College, St. George, UT


Taxation studies: 

H&R Block tax prep course

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Who is David Whiteside...
The Pistolero of Paleo Prose? 

I live in southern Utah, with 

the most beautiful woman in the world...we met as opera singers.  We enjoy the Paleo lifestyle daily, and visit nearby Zion National Park whenever we can.  Besides writing, I enjoy hiking, weightlifting, Old West lore & re-enactment, and fine wines. 

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